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Services marketing: integrating customer focus across the firm previous article. next article. services marketing: integrating customer focus across the firm reviewer(s): k. narasimhan (learning and teaching fellow, bolton institute, bolton, uk) review number: 2004 /1 review subject: services marketing: integrating customer focus across the firm zeithaml, v.a. and bitnerz, … services marketing: integrating customer focus across the firm, 6th ed. valarie a. zeithaml, mary jo bitner, dwayne d. gremler & ajay pandit isbn 10: 0078112052 isbn 13: 9780078112058

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